REAL Cameras


No offense, Apple. Or Google. Or any other smartphone maker.

But you are not going to be able to do this with your phone. At least not in the next several years, maybe longer.

The zoom alone is simply not possible with smartphone glass (i.e., the lenses on the phones). Computational photography only takes you so far, and optical zoom is something that requires more than an algorithm can produce. Will phones get there, eventually? I mean, I don’t see it, but when you throw the most brilliant minds and hundreds of billions of dollars at something, it seems that almost anything is possible.

The phone camera wars continue to rage, but in the meantime, I’m thankful for companies like Fujifilm and their astounding camera and lens technologies. I’ve been a proud, passionate owner of a Fujifilm X-T20 since 2018, slowly building up a small stable of lenses, and yesterday they absolutely annihilated the state of the art in the APS-C camera world with the unveiling of their new, flagship X-H2S (a mouthful, I know). Here’s an honest review by someone infinitely more qualified than myself, so you don’t have to take my word for it.

It’s pricey, sure. At $2499 for the body only, it’s far more than most would ever spend on a camera. However, like a pricey, spec’d out Mac Studio ($7999 if you take it all the way to 11), when you need something that will do what that incredible thing will do, you know you’re going to have to spend money for quality. And like an Apple Pro Display XDR, even though it is VERY expensive, it is actually a relative bargain when put up against other things that can achieve similar results.

Well done, Fujifilm.